Can a Dead Brand Live Again? »
Posted by: Digidave 3 months, 1 week agoMarketers like to talk about something called brand "equity," a combination of familiarity and positive associations that clearly has some sort of value, even if it's impossible to measure in a convincing empirical way.
Read Full Story at nytimes.com
Submitted By:
Digidave
I am a freelance science and technology writer, or what I like to call a "geek writer."
My main interest is taking what I know ...
Also submitted:
- 1.0 - We Are Making al-Qaeda Stronger
- 1.0 - YouthAIDS founder Kate Roberts is marketing safe sex to the masses.
- 1.0 - Tricking People into Doing the Right Thing
- 1.0 - Latest Wikileaks Prize for Sale to the Highest Bidder - Update
Related Articles:
Why not submit a story?
Also Propping This Article
TimALoftis
pawfoots
monte-g
Digidave
STONERS
ind06- bluetexasvalley
bibicusiusisius- PrettyWoman911
- tiktik210
Groups Watching This
No groups are watching this story. Why not share it with your group?
