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Fastest-Growing Threat to the Amazon Rainforest? Soybeans. »

Posted by: jcolman 11 months ago

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Fast-food outlets throughout Europe, including McDonald's, rely heavily on Brazilian soybeans, which are increasingly harvested from fields that used to be Amazon rainforest. The EU bought 10 million tons of soy from Brazil in 2006 -- about 40% of Brazil's soy export crop -- which was used primarily as animal feed.

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jcolman11 months ago

Europe's culpability in the Amazonian soy harvest is a fact that sticks in the throat of consumers who are no longer prepared to buy from companies they suspect are complicit in illegal logging, deforestation, and growing or buying genetically modified (GM) crops.
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puffin11 months ago

It's not a soybean problem, it's mass animal-for-consumption problem.
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jcolman

Jonathon D. Colman is the associate director of digital marketing for The Nature Conservancy, where he manages the strategic development and promotion of the Conservancy ...

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